Wednesday, May 15, 2013
Filed under: Facebook, mobile, mobile application, Waze GPS
Facebook ready to pay $ 1 billion for Waze GPS Application
Wednesday, May 15, 2013
The online social network Facebook is in talks to acquire Israeli Waze GPS mobile application for an award of up to one billion dollars, said Thursday the Wall Street Journal, citing sources familiar with the matter. These sources describe the serious discussions, but warn that they can still fail.
Founded in 2008 in Israel, Waze is a mobile application that is funded by advertising and associated mapping a social aspect: it advises road routes taking into account information on accidents, road works or traffic jams provided by almost 50 million users. Such a purchase would allow Facebook to improve its offering in the mobile, where he tries to strengthen and put a foot on the market for online mapping.
This would be one of the biggest acquisitions of the group since the last year of application Instagram, for a price originally announced $ 1 billion but eventually reduced to 747 million, Facebook had paid partly with its own shares whose prices had meanwhile fallen.
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