Fifty channels are involved in a first time, according to the "Financial Times" ...

YouTube launched on Thursday a paid service "channels" of subscription, according to a message posted on Its official blog. "Starting today, we are launching a pilot program for a small group of partners who offer pay channels on YouTube with a subscription fee starting at $ 0.99 per month," says the message.

Each channel can be tested for free for 14 days, and some offer reduced when commitment to a full year rates. Among the content available at launch are listed reruns of full episodes of the show for children 1 Sesame Street or martial arts fighting in the UFC. YouTube and promises to expand its range of pay channels "in the coming weeks."

YouTube already offers since 2011 a series of thematic channels to which access is free. He said Thursday after more than a million. They were previously financed by advertising, but "one of the most frequent requests of their creators is to have more flexibility to monetize and distribute their content," says the site on his blog.

"More quality content"

Without confirming this turn, YouTube told the Financial Times that "aimed at creating a platform subscription could bring even more quality content (...) for the sake of (his) users and provide designers a new channel for revenue generation for their content, more models based on leasing and advertising. "